Nothing to see here. Move along.
(Or come back in five minutes.)
We’re just waiting for the cartoon to finish its coffee.
If you can see this, you’re officially a Founding Reader.
Or a very talented stalker.
Either way, I’m glad you’re here.
Yes, the website is live. Look around, it's lovely.
This page is a leftover from before launch, back when it was my placeholder. The plan was to delete it, but it accidentally became a fan favourite.
Deleting something that made strangers smile felt rude, so it stays as a quirky little piece of Oddly Obvious history.
Now go explore the rest of the (very much live) site.
Because good stories like good company:
Most email signatures suffer from a nasty case of "while we're here, let's add one more thing."
Only the strongest shoppers survive
Most brands obsess over making things easy. This one installed a massive boulder to make things deliberately difficult.
The letter that backfired. Beautifully.
An anonymous letter so spectacularly unhelpful that it sold out a pottery studio in a single day, pulled in customers from 9,500 miles away, and put a one-woman Michigan business on the Today show.